Sponsorship Intelligence Platform
The intelligence layer for sponsorship
The industry counts logos. We understand value. AI-powered measurement, automated briefs, and verified evidence across every channel.
Sponsorship Intelligence Platform
The industry counts logos. We understand value. AI-powered measurement, automated briefs, and verified evidence across every channel.
The problem
Your CEO asks what the sponsorship actually delivered. You open a spreadsheet, scroll past three tabs, and hope the numbers look convincing enough. Sound familiar?
It’s Thursday. The sponsor report is due Monday. You start pulling screenshots from Instagram, chasing the broadcast team for TV clips, and copy-pasting into PowerPoint. Again.
You know the partnership works. Fans engage, athletes post, the brand shows up everywhere. But when someone asks you to put a number on it, you’re stuck. That gap is what we close.
The platform
AI detects and values logo exposure across TV, social media, press, and events. Every moment is captured with verified evidence frames — the actual screenshot with the logo detected.
See it in actionContextual analysis finds what drives value. Which moments, formats, and placements produce the strongest return. Patterns you can act on, not just numbers.
See the analysisPer-partner deep-dives show value trends, channel splits, and top moments. Compare and benchmark across your portfolio. Intelligence that powers your next negotiation.
Discover insightsSee it in action
From placement-level measurement to contextual pattern analysis. Automated reports, verified evidence, and agent-ready data. Built for commercial clarity.
Not just whether a logo appears — where, how large, how long, and in what context. Placement data that turns exposure into a precise commercial metric.
Analyses the content around each exposure. Finds what drives value — which moments, formats, and contexts produce the strongest commercial return.
Every exposure event — match, post, press article — captured with verified evidence. 3,400+ moments per season, each with a calculated value.
Weekly digests land in your inbox with the numbers that matter. Strategic mode for commercial directors. Operational mode for marketing managers.
Agent-ready data
Foocus runs as an MCP server. Connect it to the AI tools your team already uses. Ask questions in natural language, get answers backed by real data.
Who it’s for
Whether you invest in sponsorship, sell it, manage it, or build a career on it, Foocus gives you the intelligence to decide better.
Know exactly what your sponsorships deliver. Prove ROI to the board. Optimize your portfolio with data.
Learn moreProve your value. Win better deals. Show partners the real return on their investment in real time.
Learn moreScale sponsorship intelligence across your portfolio. Save time. Retain clients with better reporting.
Learn moreYour brand has value. Now you can prove it and grow it with AI-driven recommendations.
Learn moreInsights
Common questions
Everything your sponsors care about. TV broadcasts, social media, online press, print, podcasts, radio, live events. Our AI spots logos, mentions, and activations across all of them, then turns it into numbers your board will understand: media value, reach, and engagement.
Manual tracking catches maybe 10% and takes weeks. Foocus catches everything, in real time, automatically. What used to need an entire analytics team now happens in the background while you focus on strategy.
Foocus serves four audiences: brands that sponsor, rights holders (clubs, federations, events) that sell sponsorship, agencies managing multiple sponsorship portfolios, and professional athletes building their commercial brand value.
Days, not months. We handle setup, connect your media channels, and configure tracking. Most clients see their first data within a week.
Media value, reach, impressions, engagement rates, share of voice, and channel breakdowns. Export as PDF, PowerPoint, or Excel. Ready for the board meeting or the sponsor negotiation.
Yes. That’s kind of the whole point. Agencies and rights holders manage dozens of sponsorship relationships from one dashboard, with consistent reporting across all of them.
Get started
20 minutes. Your data. Your questions.
No pitch deck, no pressure.