Sponsorship Intelligence Platform
Finally know what your sponsorships are worth
See what your sponsorships actually deliver. Across every channel, in real time.
Sponsorship Intelligence Platform
See what your sponsorships actually deliver. Across every channel, in real time.
The problem
Your CEO asks what the sponsorship actually delivered. You open a spreadsheet, scroll past three tabs, and hope the numbers look convincing enough. Sound familiar?
It’s Thursday. The sponsor report is due Monday. You start pulling screenshots from Instagram, chasing the broadcast team for TV clips, and copy-pasting into PowerPoint. Again.
You know the partnership works. Fans engage, athletes post, the brand shows up everywhere. But when someone asks you to put a number on it, you’re stuck. That gap is what we close.
The platform
Smart algorithms detect and valuate logo exposure and mentions across TV, social media, online and print. Audio recognition catches podcasts, radio, and TikTok.
See it in actionCompare true sponsorship value with metrics comparable to other marketing investments. Generate reports in seconds as XLS, PPT, or PDF using pre-built templates.
See reportingAI-driven recommendations help you grow fan engagement and commercial value. Know what engages your audience, from demographics to geographics to interests.
Discover insightsSee it in action
From AI-generated insights to real-time dashboards, logo detection to media value per channel. Every detail designed for commercial clarity.
Foocus AI surfaces the most important changes in your sponsorship data, so you never miss a spike, a trend, or an opportunity to act.
See how value distributes across earned media, TV, press, social and engagement, with year-over-year growth at a glance.
Measure true sponsorship value with metrics comparable to other marketing investments. Track brand exposure and engagement over time.
Track every athlete and asset across platforms. See followers, posts, logo detections, and earned value per account in one view.
Who it’s for
Whether you invest in sponsorship, sell it, manage it, or build a career on it, Foocus gives you the intelligence to decide better.
Know exactly what your sponsorships deliver. Prove ROI to the board. Optimize your portfolio with data.
Learn moreProve your value. Win better deals. Show partners the real return on their investment in real time.
Learn moreScale sponsorship intelligence across your portfolio. Save time. Retain clients with better reporting.
Learn moreYour brand has value. Now you can prove it and grow it with AI-driven recommendations.
Learn moreTrusted by
“Foocus changed how we talk to sponsors. We went from guessing to presenting real, credible numbers. Our renewals have never been stronger.”
Maria Hansen
Commercial Director, Top-tier Norwegian Club
“We finally have a single source of truth for sponsorship value. The board gets clear reports, and our team saves weeks every quarter.”
Thomas Nilsen
Head of Sponsorships, National Brand
Insights
Common questions
Everything your sponsors care about. TV broadcasts, social media, online press, print, podcasts, radio, live events. Our AI spots logos, mentions, and activations across all of them, then turns it into numbers your board will understand: media value, reach, and engagement.
Manual tracking catches maybe 10% and takes weeks. Foocus catches everything, in real time, automatically. What used to need an entire analytics team now happens in the background while you focus on strategy.
Foocus serves four audiences: brands that sponsor, rights holders (clubs, federations, events) that sell sponsorship, agencies managing multiple sponsorship portfolios, and professional athletes building their commercial brand value.
Days, not months. We handle setup, connect your media channels, and configure tracking. Most clients see their first data within a week.
Media value, reach, impressions, engagement rates, share of voice, and channel breakdowns. Export as PDF, PowerPoint, or Excel. Ready for the board meeting or the sponsor negotiation.
Yes. That’s kind of the whole point. Agencies and rights holders manage dozens of sponsorship relationships from one dashboard, with consistent reporting across all of them.
Get started
20 minutes. Your data. Your questions.
No pitch deck, no pressure.