Technological advances and changes in fan behaviour drives us to think differently on how to engage fans and deliver partner value. It is not only about selling tickets or placing logoes. We need to engage fans in new ways and in new, digital and social arenas. At the same time, we need to design new sponsorship activities and concepts to stay relevant and attractive to sponsors.
Foocus is a tool driven by fast data and A.I and built-in collaboration with users in sports clubs and associations. It is an easy-to-use dashboard tool that helps users focus on the activities that maximizes fan engagement and commercial value.